With this free marketing brief template you can quickly and easily draft marketing briefs without ever having to start from scratch. It serves as a guide and gives direction to the whole team involved in the campaign.
You can customize it to your heart s content and make sure it depicts exactly what you want your campaign to be like.
Sample marketing brief template. A creative brief template is an essential document or tool in any kind of marketing or advertising campaign. For agencies or consultants this could be a creative treatment for a n advertisement new logo or tagline. For internal teams lead generation or email promotion campaign kick offs are aided by creative briefs.
It contains all the pertinent information needed to make the campaign a success. Objective target audience tone messaging and non negotiables are all included along with key advertising elements. It shows where to start and how to follow through with the project at hand.
Simply fill out this simple online form with client information and project details such as objectives budget and materials and the template automatically creates overviews as pdfs easy to download print and share with the rest of the marketing team. As you go through the following marketing brief requirements keep in mind that your marketing brief is meant to present a statement of objectives and a plan of action marketing briefs can be used for public relations campaigns advertising campaigns positioning campaign websites marketing communications and more. Creating a marketing brief summarizes your marketing plan and it is a document that is used for perusal and getting highlights on what the plan is all about.
It s a sort of metaphorical map which the people in the creative team follow. An excellent marketing brief template sample will allow you to say just what you want and how you want. This advertising creative brief template is concise but it covers all of the essentials for planning a brand advertising campaign.
Marketing brief template 10 word pdf documents download. Developing a marketing brief may be complex especially if you do not have the information to include in the document. The creative brief template below is useful for planning a marketing campaign.
Be very clear and precise in your briefing so as to avoid confusion later on. A creative brief is a useful document used when planning for a marketing or advertising campaign.