It is built on consistent multi sensory messages that reveal what the company or product stands for and its. A logo design brief is typically created by an art director or creative director to hand off to a designer.
If you re a solo graphic designer running your own small business a creative brief template can help set a precedent of clear communication as soon as you land a new client.
Logo design creative brief template. A brand displays a cumulative experience of a company in the minds of its customers. Communicating the vision and direction for a logo ensures clarity while empowering the designer to apply their skills and creativity. But even if you are the designer working solo i still strongly recommend doing this exercise to help organize and structure your creative explorations.
Jan 30 2013 the designer s view of the client s branding strategy note. Design brief templates 50 useful design brief templates free creative brief companies always partner with design agencies and individual designers for their custom design projects. This collaboration may go on for weeks or months so regular constant communication between the involved parties is crucial.
Download design brief for logo design template. This creative brief template is intended for graphic design professionals. Graphic design creative brief template.
It should proclaim your beliefs values and goals too. Use it for introducing yourself. It s a simple 7 question survey that i ve crafted over nearly 7 years of experience.
Set the direction for your next logo design. Behind every iconic logo design is a clear brief. The logo brief template should offer clients a window into the type of a consultant that you are.
Sample creative brief for logo design the following is a sample creative brief for logo design projects that strikes the delicate balance between being relatively short and to the point but without glossing over any important areas. An effective logo design brief will include an overview of your brand description of the project goals target audience competitors style preferences deliverables budget project timing examples of existing design work and finally guidance on what to avoid. Use it for opening the door through which clients will walk in and know you better.
This design brief for logo design provides designers with all the required details to create a successful company logo including information about the business desired design style audience usage signage business cards etc emblems mascots colors and other visual considerations.